"Yellow the World" and "Paint it Yellow" are public awareness campaigns highlighting the accessibility needs of individuals with vision loss.
Together we hope to improve accessibility in our communities, while also raising awareness for Usher syndrome, the most common genetic cause of combined deafness and blindness.
It All Started With Dario Sorgato's
Dario Sorgato began to #YellowTheWorld in 2014. It is a global public awareness campaign to draw attention to the accessibility needs of those with vision loss. He has traveled to Helsinki, Mount Everest Base Camp, Reykjavik Iceland, Berlin, and Munich Germany, and all over Italy.
Then Came... Girl Scout Troop 1673: PAINT IT YELLOW
Girl Scout Troop 1673 is raising awareness and taking action to improve accessibility for people with low vision - working with legislators for better marked sidewalks, crosswalks, stairs, and painting park benches yellow for public awareness.
We can see yellow more easily! Our eyes are most sensitive to yellow because it falls in the middle of the color spectrum.
For those with visual impairments, yellow is especially helpful when it is placed on a darker background, such as black or grey. This creates high contrast and makes it easier to distinguish between the two colors.
Yellow reflects light! Yellow can be seen from a distance, which makes identifying obstacles and crosswalks easier and safer.
Yellow is happy! Colors influence our behavior and emotions. When we see bright yellow, it can help us feel more optimistic, energized, and brighter ourselves.